Retail e-commerce in Russia February 2019
Summary:
E-commerce strong growth continues. Retail e-commerce sales in Russia grew by 20% in 2017 and by 19% to nearly US$18 billion in
2018.
Market is still underdeveloped. The Russian e-commerce market still lags: in 2018, 12% of retail sales globally were made online (China: 16%, UK 14.5%, Germany 8.4%), compared with just 3% in Russia.
So, scope for growth? Growth rates over the next five years are forecast to be in the high teens, percentage wise, per annum, with 15% growth being the consensus figure for 2019.
